SOMMELIER INDIA WINE COMPETITION
The Competition That Inspires Confidence

For Immediate Release Date: 25 July 2009

The Sommelier India Wine Competition (SIWC) in association with The Wine Society of India is being held for the first time in Mumbai on 19 & 20 November 2009 at the ITC Grand Central, Mumbai.

SIWC is an Indian competition created by Indians, and judged by the best Indian palates for the benefit of the Indian consumer.

The objectives of the competition are to provide an independent forum where domestic and imported wines available in India can be judged and rated by an independent panel of wine experts.

The provision of bottle stickers showing the award received will provide easy recognition and identification of the winning wines. This will give the Indian consumer an easy‐to‐understand reference guide to what are the best wines available in the Indian market in order to make better buying decisions, both at retail as well as restaurants.

The distinguished panel of judges is headed by world‐renowned wine expert, Steven Spurrier, who knows India well and is the chairman of The Decanter World Wine Awards, the world’s largest wine competition (10,000 labels entered), as well as The Japan Wine Challenge, the largest wine competition in Asia.

The judging panel comprises experienced wine tasters and experts who are knowledgeable and passionate about wine. As an Indian competition for the Indian market, the SIWC panel of judges are predominantly Indian or international wine experts based in India. The wines will be judged ‘blind’, ie, the label will not be visible, ensuring that the judging is fair and honest.

SIWC is already being heralded as an India organized world‐class wine competition and a transparent platform to advise and guide the Indian consumer and trade, alike, on wine choices.

“The Indian wine market is flooded with wine brands from all over the world and Indian consumers are looking for a voice that can guide them with their purchases. The Sommelier India Wine Competition gives the Indian consumer the power to make an informed decision,” said Steven Spurrier.

“SIWC will help consumers decide between the good and the not‐so‐good or the good and the excellent, when selecting wine,” said Reva K. Singh, editor of Sommelier India – The Wine Magazine. “An Indian wine competition is a logical step for a publication dedicated to fostering the wine lifestyle in India and I see SIWC as a force for good in the Indian wine market.”

For more information about the Sommelier India Wine Competition please contact:
Mr Nikhil Agarwal
Project Manager
Sommelier India Wine Competition
1407 Maker Chambers V
Nariman Point
Mumbai 400021
India
Mob: + ( 91) 98207 04500
Fax:+ (91) 22 2285 2288
Email: na@indianwinemagazine.com
www.siwc.in